By ZipRecruiter Marketplace Research Team
Are you interested in improving your job outlook and increasing your salary? How can you demonstrate that you are the most qualified candidate for a Brand Manager position? Of course continuing to gain experience working as a Brand Manager may be your best qualification, but there are other ways you can also develop your skills, like continuing education or volunteer opportunities. More immediately, however, you can be ready for your next opportunity or promotion by educating yourself about the duties, responsibilities, and required skills of a Brand Manager and making sure your resume reflects your experience properly.
We designed the ZipRecruiter Career Keyword Mapper to help you solve this problem and hopefully improve your resume. Using machine learning tools paired with industry research, our Marketplace Research Team helped analyze millions of job postings and resumes to identify the most important keywords related to Brand Manager jobs. Our goal is to help you discover opportunities to improve your resume or to help you understand what skills and qualifications you need to be a Brand Manager or to advance your career into beyond this role.
Top Skills Mentioned in Job Descriptions
Top
10
Job Skills
Employers require a broad range of skills and qualifications in their descriptions of Brand Manager positions. The top three keywords make up 48.98% of the total set of top terms. Look to the Resume Checklist below to see how Brand Management, Collaboration, and Innovation shares stack up against the share from resumes. Digital, Communication Skills and Brand Strategy represent an additionally healthy share of the employer Brand Manager job postings with their combined total of 25.31%. At 25.7%, Brand Marketing, Project Management, Social Media, and Marketing Strategy appear far less frequently, but are still a significant portion of the 10 top Brand Manager skills and requirements according to employers.
Top Skills Mentioned in Resumes
Top
10
Job Skills
Job seeker resumes showcase a broad range of skills and qualifications in their descriptions of Brand Manager positions. The top three keywords represent 47.37% of the total set of top resume listed keywords. Look to the Resume Checklist below to investigate how Brand Management, Social Media, and Collaboration match up to employer job descriptions. Customer Service, Digital, and Project Management represent a very decent share of skills found on resumes for Brand Manager with 25.56% of the total. At 27.07%, MS Office, Marketing Strategy, Innovation, and Digital Marketing appear far less frequently, but are still a significant portion of the 10 top Brand Manager skills and qualifications found on resumes.
Most Important Skills Required to Be aBrand Manager as Listed by Employers and Employees
Here is a simple table of the top 10 skills and qualifications as listed by employers in Brand Manager job postings since January of 2018, followed by the top 10 skills and qualifications most commonly listed by people who held the title of Brand Manager on their resumes.
Top Brand Manager Skills
| Skills Required by Employers | Share |
|---|---|
| Brand Management | 23.51% |
| Collaboration | 12.99% |
| Innovation | 12.48% |
| Digital | 9.36% |
| Communication Skills | 8.32% |
| Brand Strategy | 7.63% |
| Brand Marketing | 7.46% |
| Project Management | 7.16% |
| Social Media | 6.04% |
| Marketing Strategy | 5.04% |
| Skills Listed by Employees | Share |
|---|---|
| Brand Management | 22.39% |
| Social Media | 15.10% |
| Collaboration | 9.88% |
| Customer Service | 9.38% |
| Digital | 8.51% |
| Project Management | 7.67% |
| MS Office | 7.30% |
| Marketing Strategy | 7.17% |
| Innovation | 6.42% |
| Digital Marketing | 6.18% |
Brand Manager Resume Checklist
Our Resume Keyword Checklist is based upon an analysis of the most commonly found terms within both job descriptions and resumes for Brand Manager positions. Our algorithm helps isolate phrases and patterns to identify the most frequently recurring and reused keywords from each data source, while correcting for uncommon and outlier results. Various heuristic methodologies are then applied to ultimately create two top 20 lists of the most important and significant skills, certificates and requirements found within Brand Manager job postings and resumes. We then merge the two lists together and use a combination of statistics and rules-based scenarios to create a list that is audited by the Marketplace Research team, and finally turned into the checklist you see below. Our hope is that knowing this information can help you make your best impression with your next potential employer.
Uncommon Keywords on Brand Manager Resumes
Job Descriptions
Resumes
Employer job listings frequently list Recruiting or Proactive as requirements in Brand Manager job descriptions; however, candidates mention them far less frequently on their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Brand Manager position may help you stand out more to hiring managers.
Common Keywords on Brand Manager Resumes
Job Descriptions
Resumes
25%
50%
75%
100%
Communication Skills
Auto Delivery
Innovation
Brand Strategy
Entrepreneurship
Detail Oriented
Collaboration
Brand Marketing
Customer Insights
Marketing Planning
Digital
Brand Management
Project Management
Analysis
Marketing Strategy
Marketing Campaign
Forecasting
Vendor Management
Both employer job listings and resumes from people who’ve held the position of Brand Manager tend to always include skills and requirements found in this list. Whether you’ve only got Communication Skills, Auto Delivery, Innovation, Brand Strategy, Entrepreneurship, Detail Oriented, Collaboration, Brand Marketing, Customer Insights, Marketing Planning, Digital, Brand Management, Project Management, Analysis, Marketing Strategy, Marketing Campaign, Forecasting or Vendor Management in your background and experience, make sure to highlight the term prominently on your resume. As a candidate you’ll be competing with many others who are bound to have as many as you (or more!) of these common resume keywords highlighted in their application for a job as a Brand Manager.
Uncommon Keywords on Brand Manager Job Descriptions
Job Descriptions
Resumes
25%
50%
75%
100%
Customer Service
MS Office
Digital Marketing
English Speaking
Social Media
Graphic Design
Social Media Marketing
Employer job listings rarely list Customer Service, MS Office, Digital Marketing, English Speaking, Social Media, Graphic Design or Social Media Marketing as important skills or qualifications in Brand Manager job descriptions. Nevertheless, candidates mention them much more commonly in their resumes. If you possess any or all of these experiences, including these keywords prominently on your resume when applying for a Brand Manager position may go unnoticed or even discounted by hiring managers.
FAQs about Brand Manager Skills and Resume Keywords
What are the most important Brand Manager job skills to have on my resume?
The most common important skills required by employers are Communication Skills, Auto Delivery, Innovation, Brand Strategy, Entrepreneurship, Detail Oriented and Collaboration. These skills and requirements are just as likely to be mentioned by employers as well as on resumes of people that held a position as a Brand Manager, suggesting that having these keywords on a resume are important for success as a Brand Manager. Additionally, employer Brand Manager job descriptions list Recruiting as a desirable experience, even though Recruiting appears 2.37 times less on resumes, suggesting that it's worth considering including this keyword if you possess the experience.
What are the least important Brand Manager job skills to have on my resume?
Although you'd probably love to load up your resume with every possible keyword you can, employers tend to look for the things they specify in the job description. Our analysis suggests that highlighting too prominently terms like Customer Service, MS Office, Digital Marketing, English Speaking, Social Media, Graphic Design and Social Media Marketing may be something to reconsider. These 7 terms appear 2.11, 2.12, 2.19, 2.56, 2.83, 3.84 and 4.62 times less frequently, respectively, than in job descriptions for a Brand Manager role. This implies that highlighting any of these keywords on your resume may not be a great way to impress a potential employer.
How do I make sure my resume has all of the right keywords for a Brand Manager position?
Unless your resume has a good density of the following skills and experience listed, you may not be considered for the role of Brand Manager. Make sure to include a strong showing for the following keywords on your resume:
- Communication Skills
- Auto Delivery
- Innovation
- Brand Strategy
- Entrepreneurship
- Detail Oriented
- Collaboration
- Brand Marketing
- Customer Insights
- Marketing Planning
- Digital
- Brand Management
- Project Management
- Analysis
- Marketing Strategy
Additionally employers frequently list the following as desirable qualities in a Brand Manager candidate, but they are far less common on most resumes:
- Recruiting
- Proactive
Finally people who held the position of a Brand Manager and list it on their resume are adding these terms that are less likely to be noticed by employers. You may want to consider downplaying these terms on your Brand Manager application:
- Customer Service
- MS Office
- Digital Marketing
- English Speaking
- Social Media
- Graphic Design
- Social Media Marketing
Before applying for aBrand Manager job
At ZipRecruiter, we understand better than anyone the importance of using the right keywords to describe your experience — it’s crucial to attracting the right employers! We built our business on the ability to effectively match job seekers with employers using AI-technology that understands your resume and how likely you are to be noticed by a potential future employer. Having a ZipRecruiter profile that showcases your most relevant skills and abilities can help you get recruited into a new role as a Brand Manager. Get started on your journey with a new ZipRecruiter Profile today!
FAQs
What skills do you need for a brand manager? ›
- Analytical skills and attention to detail.
- An understanding of trends and an ability to respond to customers' wishes.
- Creativity and an ability to produce innovative and original ideas.
- Team working skills.
- The ability to manage and allocate budgets.
- Written and verbal communication skills.
Choose the Best Format for Your Brand Manager Resume
A brand manager is responsible for promoting the image of the company as well as the products or services the company offers. This is why a brand manager resume should highlight such skills as creativity, business acumen, great organization, and communication skills.
- Use action verbs emphasizing that you managed employees, like Managed, Directed, Supervised, Assigned or Mentored.
- Highlight accomplishments that focus on your managerial experience through your bullet points.
A hard skill in the case of a brand manager, for example, is data analysis or market research skills. Soft skills: Soft skills are individual habits and characteristics that influence how you work independently and collaboratively. For example, effective communication is a crucial soft skill for brand managers.
What makes a strong brand manager? ›Strong analytical and organization skills make the foundation of a brand manager. Having a good understanding of their audience and customers as well as possessing strong creative, analytical, and organizational skills are imperative.
What is the key role of brand manager? ›The Brand Manager is responsible for managing client relationships, overseeing marketing staff, and ensuring that company messaging remains consistent across all channels. They usually work closely with an Assistant Brand Manager.
What is a good branding statement for a resume? ›A personal brand statement is 1-3 sentences that explain what you do and why you are unique in your field. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer.
What are branding skills? ›Here's a list of essential brand management skills: Collaboration and relationship management. Strong communication skills. Relentless customer focus. Analytical thinking and creative storytelling.
Is Brand Manager a high position? ›Brand managers are typically mid-level or senior-level professionals, since the position requires at least several years of marketing experience. These leaders oversee junior marketers, ensuring marketing teams are following branding guidelines and assisting with ad campaigns when needed.
What are the 3 skills of a manager? ›- Technical skills.
- Conceptual skills.
- Human or interpersonal management skills.
How can I describe my management skills? ›
"A strong manager possesses effective communication and listening skills . I apply these when working with employees to provide a professional visionary management style to employees. Communicating your vision for a project is often as much as the employees need to carry that vision out and provide impressive results.
What is your management skills answer? ›Example answer for first-time managers
“I think that a good manager focuses on the bigger picture and allows direct reports to play to their individual strengths. They're there to help and guide and make sure everyone is on the same page and communicating, but they trust their reports to do their assigned tasks.
- Computer software knowledge.
- Graphic design.
- Data analysis.
- Project management.
- Marketing.
- Copywriting.
- Computer programming.
- Foreign languages.
Challenge 1: Brand consistency
A consistent brand is a successful one — but it's easier said than done. With standard marketing practices spanning a diverse portfolio of channels and being managed across different platforms, maintaining consistency can be challenging. It's a problem well worth solving, though.
Soft skills are personality traits that make people team-oriented and effective problem-solvers. They include communication, teamwork, leadership, and emotional intelligence. These skills are critical for management as they help employees work well together by coordinating their activities to contribute to team goals.
Why should we hire you as a brand manager? ›Candidates for a brand manager position should understand that not all of their marketing and branding ideas will succeed. They should have a clear, data-driven approach that they use to decide which projects to invest time and resources into.
What are skills in branding? ›One of the most fundamental brand manager skills is the ability to apply reasoning to different forms of data relating to branding efforts. It's important to note that many branding outcomes are understood qualitatively, but expressing them with analytics and numbers is what makes a brand manager so effective.